Asian luxury retail is human
Digital giants such as Alibaba and Amazon, and online luxury specialists like Farfetch, Yoox and Net-a-Porter are thriving in Southeast Asia. Yet, even as online commerce sales is rising five times faster than the overall market, forecasters agree on one thing: online sales for luxury will flatten a...
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sg-smu-ink.ami-11132019-06-26T08:47:01Z Asian luxury retail is human Girod, Stéphane J.G. Digital giants such as Alibaba and Amazon, and online luxury specialists like Farfetch, Yoox and Net-a-Porter are thriving in Southeast Asia. Yet, even as online commerce sales is rising five times faster than the overall market, forecasters agree on one thing: online sales for luxury will flatten at around 25 percent of the total market by 2025.1Farfetch was bracing itself for this plateau when it clinched a partnership with Chanel in 2018. Their goal is to become the leading luxury retail operating system. 2019-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ami/104 https://ink.library.smu.edu.sg/context/ami/article/1113/viewcontent/4._AMI_Issue11_AsianLuxuryRetailisHuman.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Asian Management Insights eng Institutional Knowledge at Singapore Management University E-Commerce Fashion Business |
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Digital giants such as Alibaba and Amazon, and online luxury specialists like Farfetch, Yoox and Net-a-Porter are thriving in Southeast Asia. Yet, even as online commerce sales is rising five times faster than the overall market, forecasters agree on one thing: online sales for luxury will flatten at around 25 percent of the total market by 2025.1Farfetch was bracing itself for this plateau when it clinched a partnership with Chanel in 2018. Their goal is to become the leading luxury retail operating system. |
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text |
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Girod, Stéphane J.G. |
author_facet |
Girod, Stéphane J.G. |
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Girod, Stéphane J.G. |
title |
Asian luxury retail is human |
title_short |
Asian luxury retail is human |
title_full |
Asian luxury retail is human |
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Asian luxury retail is human |
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Asian luxury retail is human |
title_sort |
asian luxury retail is human |
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Institutional Knowledge at Singapore Management University |
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2019 |
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https://ink.library.smu.edu.sg/ami/104 https://ink.library.smu.edu.sg/context/ami/article/1113/viewcontent/4._AMI_Issue11_AsianLuxuryRetailisHuman.pdf |
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