Paris Baguette: A Korean's brand success in France
it’s official–the bakery chain makes a classic French food item better than the French.
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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| Online Access: | https://ink.library.smu.edu.sg/ami/141 https://ink.library.smu.edu.sg/context/ami/article/1140/viewcontent/11._AMI_Issue10_ParisBaguette.pdf |
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| Institution: | Singapore Management University |
| Language: | English |