The strategic approach to internationalisation
Asia is the global sweet spot for multinationals (MNCs) looking to generate revenue and, over the mid-term, sustained profits.
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Online Access: | https://ink.library.smu.edu.sg/ami/143 https://ink.library.smu.edu.sg/context/ami/article/1153/viewcontent/6_AMI15_Internationalisation.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Asia is the global sweet spot for multinationals (MNCs) looking to generate revenue and, over the mid-term, sustained profits. |
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