The strategic approach to internationalisation
Asia is the global sweet spot for multinationals (MNCs) looking to generate revenue and, over the mid-term, sustained profits.
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Institutional Knowledge at Singapore Management University
2021
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sg-smu-ink.ami-11532021-07-09T04:17:59Z The strategic approach to internationalisation PERCHTHOLD, Gordon Asia is the global sweet spot for multinationals (MNCs) looking to generate revenue and, over the mid-term, sustained profits. 2021-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ami/143 https://ink.library.smu.edu.sg/context/ami/article/1153/viewcontent/6_AMI15_Internationalisation.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Asian Management Insights eng Institutional Knowledge at Singapore Management University finance asia internationalisation Asian Studies International Business |
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finance asia internationalisation Asian Studies International Business PERCHTHOLD, Gordon The strategic approach to internationalisation |
description |
Asia is the global sweet spot for multinationals (MNCs) looking to generate revenue and, over the mid-term, sustained profits. |
format |
text |
author |
PERCHTHOLD, Gordon |
author_facet |
PERCHTHOLD, Gordon |
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PERCHTHOLD, Gordon |
title |
The strategic approach to internationalisation |
title_short |
The strategic approach to internationalisation |
title_full |
The strategic approach to internationalisation |
title_fullStr |
The strategic approach to internationalisation |
title_full_unstemmed |
The strategic approach to internationalisation |
title_sort |
strategic approach to internationalisation |
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Institutional Knowledge at Singapore Management University |
publishDate |
2021 |
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https://ink.library.smu.edu.sg/ami/143 https://ink.library.smu.edu.sg/context/ami/article/1153/viewcontent/6_AMI15_Internationalisation.pdf |
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