Digital transformation in Singapore’s MICE industry

When business ground to a pandemic-induced halt in February 2020, the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) immediately got to work to keep the country’s Meetings, Incentives, Conferences and Exhibitions (MICE) industry afloat. In the first month, i...

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Bibliographic Details
Main Authors: MAK, Candy, WANG, Poon King
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Online Access:https://ink.library.smu.edu.sg/ami/210
https://ink.library.smu.edu.sg/context/ami/article/1199/viewcontent/13_AMI19_Reaper.pdf
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Institution: Singapore Management University
Language: English
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