Memaksa Steel
This case is best used as an introduction to distribution channels in an industrial setting as it highlights their necessity in bridging the gap between production and use. As such, it is also applicable for classes on new product introductions and industrial/business to business marketing. This cas...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2011
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/5 https://cmp.smu.edu.sg/case/2501 |
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| Institution: | Singapore Management University |
| Language: | English |
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