Viki: By the fans, for the fans

• Main Authors: CHONG, Mark, SPROULE, Kevin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Social Media; Crowdsourcing; Corporate Communications; Communication Strategy; Business and Corporate Communications; Communication Technology and New Media; E-Commerce
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/17; https://cmp.smu.edu.sg/case/3331
• Institution: Singapore Management University

By March 2012 Razmig Hovaghimian, Founder and Chief Executive Officer of Viki, a web portal that provided video content with crowdsourced multi-lingual subtitles, had turned his idea into a growing business. His vision of creating a video platform that would become the “Hulu for the rest of the worl...