Communication at Microsoft Services Asia (A)

• Main Author: ANG, Jovina
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: Communication; Employee Engagement; Change Management; Leadership; Microsoft; Asia; Business Administration, Management, and Operations; Business and Corporate Communications; Human Resources Management; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/22; https://cmp.smu.edu.sg/case/1991
• Institution: Singapore Management University

The global financial crisis of 2009 affected Microsoft’s business adversely, with the services business in Asia contracting by more than 20%. In July 2009, there was a major re-organisation at Microsoft Services Asia as a result of business slowdown. Headcount was cut by 20%, and many employees, esp...