Resurrecting an institution through the power of story: Singapore’s new natural history museum (A)
In December 2009, Professor Peter Ng, director of the Raffles Museum of Biodiversity Research (RMBR), was issued a challenge – raise S$25 million in the next seven months to fund the establishment of a natural history museum in Singapore. Raising the money needed to resurrect the museum in the midst...
Saved in:
Main Author: | |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2013
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/35 https://cmp.smu.edu.sg/case/2751 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
id |
sg-smu-ink.cases_coll_all-1035 |
---|---|
record_format |
dspace |
spelling |
sg-smu-ink.cases_coll_all-10352018-07-13T08:45:27Z Resurrecting an institution through the power of story: Singapore’s new natural history museum (A) CHONG, Mark In December 2009, Professor Peter Ng, director of the Raffles Museum of Biodiversity Research (RMBR), was issued a challenge – raise S$25 million in the next seven months to fund the establishment of a natural history museum in Singapore. Raising the money needed to resurrect the museum in the midst of a global financial meltdown seemed like an impossibly tall order for Ng. To complicate matters, donations for natural history or science-related causes were virtually unheard of in the country. The A case offers the dilemma of how to raise the funds for a new natural history museum in Singapore. 2013-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/cases_coll_all/35 https://cmp.smu.edu.sg/case/2751 Case Collection eng Institutional Knowledge at Singapore Management University Natural History Museum Fundraising The Power of a Story Singapore Donations Public-Private Partnerships Communication Raffles Business and Corporate Communications Public Relations and Advertising |
institution |
Singapore Management University |
building |
SMU Libraries |
continent |
Asia |
country |
Singapore Singapore |
content_provider |
SMU Libraries |
collection |
InK@SMU |
language |
English |
topic |
Natural History Museum Fundraising The Power of a Story Singapore Donations Public-Private Partnerships Communication Raffles Business and Corporate Communications Public Relations and Advertising |
spellingShingle |
Natural History Museum Fundraising The Power of a Story Singapore Donations Public-Private Partnerships Communication Raffles Business and Corporate Communications Public Relations and Advertising CHONG, Mark Resurrecting an institution through the power of story: Singapore’s new natural history museum (A) |
description |
In December 2009, Professor Peter Ng, director of the Raffles Museum of Biodiversity Research (RMBR), was issued a challenge – raise S$25 million in the next seven months to fund the establishment of a natural history museum in Singapore. Raising the money needed to resurrect the museum in the midst of a global financial meltdown seemed like an impossibly tall order for Ng. To complicate matters, donations for natural history or science-related causes were virtually unheard of in the country. The A case offers the dilemma of how to raise the funds for a new natural history museum in Singapore. |
format |
text |
author |
CHONG, Mark |
author_facet |
CHONG, Mark |
author_sort |
CHONG, Mark |
title |
Resurrecting an institution through the power of story: Singapore’s new natural history museum (A) |
title_short |
Resurrecting an institution through the power of story: Singapore’s new natural history museum (A) |
title_full |
Resurrecting an institution through the power of story: Singapore’s new natural history museum (A) |
title_fullStr |
Resurrecting an institution through the power of story: Singapore’s new natural history museum (A) |
title_full_unstemmed |
Resurrecting an institution through the power of story: Singapore’s new natural history museum (A) |
title_sort |
resurrecting an institution through the power of story: singapore’s new natural history museum (a) |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
2013 |
url |
https://ink.library.smu.edu.sg/cases_coll_all/35 https://cmp.smu.edu.sg/case/2751 |
_version_ |
1794549844733329408 |