Resurrecting an institution through the power of story: Singapore’s new natural history museum (A)

In December 2009, Professor Peter Ng, director of the Raffles Museum of Biodiversity Research (RMBR), was issued a challenge – raise S$25 million in the next seven months to fund the establishment of a natural history museum in Singapore. Raising the money needed to resurrect the museum in the midst...

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Main Author: CHONG, Mark
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
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Online Access:https://ink.library.smu.edu.sg/cases_coll_all/35
https://cmp.smu.edu.sg/case/2751
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spelling sg-smu-ink.cases_coll_all-10352018-07-13T08:45:27Z Resurrecting an institution through the power of story: Singapore’s new natural history museum (A) CHONG, Mark In December 2009, Professor Peter Ng, director of the Raffles Museum of Biodiversity Research (RMBR), was issued a challenge – raise S$25 million in the next seven months to fund the establishment of a natural history museum in Singapore. Raising the money needed to resurrect the museum in the midst of a global financial meltdown seemed like an impossibly tall order for Ng. To complicate matters, donations for natural history or science-related causes were virtually unheard of in the country. The A case offers the dilemma of how to raise the funds for a new natural history museum in Singapore. 2013-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/cases_coll_all/35 https://cmp.smu.edu.sg/case/2751 Case Collection eng Institutional Knowledge at Singapore Management University Natural History Museum Fundraising The Power of a Story Singapore Donations Public-Private Partnerships Communication Raffles Business and Corporate Communications Public Relations and Advertising
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Natural History Museum
Fundraising
The Power of a Story
Singapore
Donations
Public-Private Partnerships
Communication
Raffles
Business and Corporate Communications
Public Relations and Advertising
spellingShingle Natural History Museum
Fundraising
The Power of a Story
Singapore
Donations
Public-Private Partnerships
Communication
Raffles
Business and Corporate Communications
Public Relations and Advertising
CHONG, Mark
Resurrecting an institution through the power of story: Singapore’s new natural history museum (A)
description In December 2009, Professor Peter Ng, director of the Raffles Museum of Biodiversity Research (RMBR), was issued a challenge – raise S$25 million in the next seven months to fund the establishment of a natural history museum in Singapore. Raising the money needed to resurrect the museum in the midst of a global financial meltdown seemed like an impossibly tall order for Ng. To complicate matters, donations for natural history or science-related causes were virtually unheard of in the country. The A case offers the dilemma of how to raise the funds for a new natural history museum in Singapore.
format text
author CHONG, Mark
author_facet CHONG, Mark
author_sort CHONG, Mark
title Resurrecting an institution through the power of story: Singapore’s new natural history museum (A)
title_short Resurrecting an institution through the power of story: Singapore’s new natural history museum (A)
title_full Resurrecting an institution through the power of story: Singapore’s new natural history museum (A)
title_fullStr Resurrecting an institution through the power of story: Singapore’s new natural history museum (A)
title_full_unstemmed Resurrecting an institution through the power of story: Singapore’s new natural history museum (A)
title_sort resurrecting an institution through the power of story: singapore’s new natural history museum (a)
publisher Institutional Knowledge at Singapore Management University
publishDate 2013
url https://ink.library.smu.edu.sg/cases_coll_all/35
https://cmp.smu.edu.sg/case/2751
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