Resurrecting an institution through the power of story: Singapore’s new natural history museum (B)

Resurrecting an institution through the power of story: Singapore’s new natural history museum (B)

By June 2010, Professor Peter Ng, Leo Tan and their team had raised S$46 million (US$33.3 million)[1]. The overwhelming success surprised everyone, including Ng. In addition to the S$10 million anonymous donation, the Lee Foundation donated S$25 million, while the Tote Board and the general public d...

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Bibliographic Details
Main Author: CHONG, Mark
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Natural History Museum
Fundraising
The Power of a Story
Singapore
Donations
Public-Private Partnerships
Communication
Raffles
Business and Corporate Communications
Public Relations and Advertising
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/34
https://cmp.smu.edu.sg/case/2751
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/34
https://cmp.smu.edu.sg/case/2751

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