Resurrecting an institution through the power of story: Singapore’s new natural history museum (B)
By June 2010, Professor Peter Ng, Leo Tan and their team had raised S$46 million (US$33.3 million)[1]. The overwhelming success surprised everyone, including Ng. In addition to the S$10 million anonymous donation, the Lee Foundation donated S$25 million, while the Tote Board and the general public d...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2013
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/34 https://cmp.smu.edu.sg/case/2751 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | By June 2010, Professor Peter Ng, Leo Tan and their team had raised S$46 million (US$33.3 million)[1]. The overwhelming success surprised everyone, including Ng. In addition to the S$10 million anonymous donation, the Lee Foundation donated S$25 million, while the Tote Board and the general public donated S$10 million and S$1 million, respectively. The former Raffles Museum was set to finally be resurrected as the Lee Kong Chian Natural History Museum in 2014.The B case describes how Ng was able to achieve this.
[1] In June 2010 US$1 = 1.38 S$ (Singapore Dollars), Google Finance, http://www.google.com/finance?q=USDSGD, accessed December 2012. |
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