Resurrecting an institution through the power of story: Singapore’s new natural history museum (B)

• Main Author: CHONG, Mark
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Natural History Museum; Fundraising; The Power of a Story; Singapore; Donations; Public-Private Partnerships; Communication; Raffles; Business and Corporate Communications; Public Relations and Advertising
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/34; https://cmp.smu.edu.sg/case/2751
• Institution: Singapore Management University

By June 2010, Professor Peter Ng, Leo Tan and their team had raised S$46 million (US$33.3 million)[1]. The overwhelming success surprised everyone, including Ng. In addition to the S$10 million anonymous donation, the Lee Foundation donated S$25 million, while the Tote Board and the general public donated S$10 million and S$1 million, respectively. The former Raffles Museum was set to finally be resurrected as the Lee Kong Chian Natural History Museum in 2014.The B case describes how Ng was able to achieve this. [1] In June 2010 US$1 = 1.38 S$ (Singapore Dollars), Google Finance, http://www.google.com/finance?q=USDSGD, accessed December 2012.