Generations at TCS: Ever changing workforce

• Main Authors: LUTHRA, Poornima, SPROULE, Kevin, VENKATARAMANAN, S. N.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Generation Y; Multi-generational Issues; Gen Y in India; BPO Industry; TCS; Outsourcing; India; Asia; South Asia; Employee Engagement; Business Administration, Management, and Operations; Business and Corporate Communications; Human Resources Management; Labor Relations; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/37; https://cmp.smu.edu.sg/case/2181
• Institution: Singapore Management University

Tata Consultancy Services’ (TCS’) Business Process Outsourcing (BPO) division was faced with the challenge of retaining their Generation-Y employees, with seven out of a thirteen-person team quitting within a month. Workforce dynamics in the BPO industry in India was a high growth area and employees often had offers from several respected competing firms. In particular the thriving industry had a great impact on Generation-Y in India, which made up an increasingly large share of the workforce, especially in BPO. To this end TCS has made significant efforts towards both engaging their Generation-X employees, and retaining their Generation-Y employees leaving the Human Resource Head, Jagdish Chaudhari wondering what more needed to be done after this latest episode.