Chingay Parade: Opportunities in community engagement and corporate social responsibility in Singapore

• Main Authors: CHOW, Charles, DULA, Christopher
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Corporate social responsibility; CSR; sponsorship; public private partnership; PPP; Chinese New Year; Chingay Parade; outreach; small and medium enterprises; SMEs; government; community engagement; Business and Corporate Communications; Business Law, Public Responsibility, and Ethics; Entrepreneurial and Small Business Operations; Public Affairs, Public Policy and Public Administration; Recreation, Parks and Tourism Administration
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/71; https://cmp.smu.edu.sg/case/1941
• Institution: Singapore Management University

In 2013, Nah Juay Hng, Chairman of the Parade Executive Committee in the People’s Association, was heading Singapore’s Chingay Parade, which took place annually during the Chinese New Year celebrations. The People’s Association is a government agency in Singapore responsible for promoting racial har...