Engaging the corporate citizen: Social challenges, business solutions

• Main Author: Singapore Management University
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2012
• Subjects: small businesses; sanitation products; toilets; CSR; Business Administration, Management, and Operations; Business Law, Public Responsibility, and Ethics; Entrepreneurial and Small Business Operations
• Online Access: https://ink.library.smu.edu.sg/pers/26; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1014&context=pers

When he came up with the idea of selling toilets in Cambodia, where more than 60 per cent of the population does not have access to basic sanitation, National Volunteer and Philanthropy Centre chief executive Laurence Lien was laughed at. His detractors told him: "Nobody is going to purchase to...