Engaging the corporate citizen: Social challenges, business solutions

Engaging the corporate citizen: Social challenges, business solutions

When he came up with the idea of selling toilets in Cambodia, where more than 60 per cent of the population does not have access to basic sanitation, National Volunteer and Philanthropy Centre chief executive Laurence Lien was laughed at. His detractors told him: "Nobody is going to purchase to...

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Bibliographic Details
Main Author: Singapore Management University
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
small businesses
sanitation products
toilets
CSR
Business Administration, Management, and Operations
Business Law, Public Responsibility, and Ethics
Entrepreneurial and Small Business Operations
Online Access:https://ink.library.smu.edu.sg/pers/26
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1014&context=pers
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Institution: Singapore Management University
Language: English
Description
Summary:When he came up with the idea of selling toilets in Cambodia, where more than 60 per cent of the population does not have access to basic sanitation, National Volunteer and Philanthropy Centre chief executive Laurence Lien was laughed at. His detractors told him: "Nobody is going to purchase toilets from you because this is a community that is dependent on (financial) aid. "But tens of thousands of the toilets were sold within the first few months. Speaking at the Africa Singapore Business Forum, Connex, held at Singapore Management University in August 2012, Lien credits the success of the project to its ability to engage small businesses to develop, manufacture and market the sanitation products.

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