Green Freight Asia (B): Navigating toward a successful partnership

• Main Authors: WOODARD, Jason, DULA, Christopher
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Green Freight Asia; GFA; APEX; APEX Biz-IT; sustainable supply chain practice; sustainability; green freight; business model development; project management; project financing; partnerships; collaboration; data management; information systems; IT; business intelligence; marketing; stakeholder buy-in; Business Administration, Management, and Operations; Management Information Systems; Management Sciences and Quantitative Methods; Marketing; Nonprofit Administration and Management; Operations and Supply Chain Management; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/88; https://cmp.smu.edu.sg/case/2221
• Institution: Singapore Management University

Green Freight Asia is a three-part case series featured in the 2014 APEX Business-IT Global Case Challenge. The case is best used for group projects or workshop assignments concerning business-IT related topics. In this case, students take on the role of a small firm pitching to collaborate with GFA...