DBS: Transforming the culture of an Asian bank

• Main Authors: CHONG, Mark, CHAN, Chi Wei
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Organisational change; corporate culture; culture change; cultural transformation; cross-cultural communication; leadership; mind map; strategic vision; organisational culture; stakeholder image; V-C-I Framework; corporate reputation; corporate branding; Hofstede cultural dimensions; internal alignment; The Golden Circle; Business Administration, Management, and Operations; Business and Corporate Communications; Human Resources Management; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/99; https://cmp.smu.edu.sg/case/2091
• Institution: Singapore Management University

In January 2010, the new DBS chief executive officer, Piyush Gupta, was tasked to realise the bank’s vision to be the ‘Asian bank of choice for the new Asia’. The global financial crisis of 2008 had created an opportunity for DBS to fill the void left by the Western banks that were suffering from it...