Malaysia Airlines: Culture transformation while flying through turbulence

Malaysia Airlines: Culture transformation while flying through turbulence

This case study follows Malaysia Airlines Berhad (MAB) through its Culture Journey (2018-2021), an initiative to rebuild the corporate culture as part of a broader turnaround strategy. The airline was stricken by twin tragedies in 2014 – the disappearance of Flight MH370 over the Indian Ocean and th...

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Bibliographic Details
Main Authors: DIEZ, Fermin, BASHSHUR, Michael R., CHEAH, Sin Mei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
Culture
Organizational culture
Organizational change
Change management
Resistance to change
Corporate communications
Organizational Behavior and Theory
Organizational Communication
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/460
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-23-BATCH%20%5BPDF-Pic%5D/SMU-23-0008%20%5BMalaysia%20Airlines%5D/SMU-23-0008%20%5BMalaysia%20Airlines%5D.pdf?CT=1686549132544&OR=ItemsView
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cases_coll_all/460
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-23-BATCH%20%5BPDF-Pic%5D/SMU-23-0008%20%5BMalaysia%20Airlines%5D/SMU-23-0008%20%5BMalaysia%20Airlines%5D.pdf?CT=1686549132544&OR=ItemsView

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