Malaysia Airlines: Culture transformation while flying through turbulence

• Main Authors: DIEZ, Fermin, BASHSHUR, Michael R., CHEAH, Sin Mei
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2023
• 主題: Culture; Organizational culture; Organizational change; Change management; Resistance to change; Corporate communications; Organizational Behavior and Theory; Organizational Communication
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/460; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-23-BATCH%20%5BPDF-Pic%5D/SMU-23-0008%20%5BMalaysia%20Airlines%5D/SMU-23-0008%20%5BMalaysia%20Airlines%5D.pdf?CT=1686549132544&OR=ItemsView
• 機構: Singapore Management University

This case study follows Malaysia Airlines Berhad (MAB) through its Culture Journey (2018-2021), an initiative to rebuild the corporate culture as part of a broader turnaround strategy. The airline was stricken by twin tragedies in 2014 – the disappearance of Flight MH370 over the Indian Ocean and th...