Malaysia Airlines: Culture transformation while flying through turbulence
This case study follows Malaysia Airlines Berhad (MAB) through its Culture Journey (2018-2021), an initiative to rebuild the corporate culture as part of a broader turnaround strategy. The airline was stricken by twin tragedies in 2014 – the disappearance of Flight MH370 over the Indian Ocean and th...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2023
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/460 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-23-BATCH%20%5BPDF-Pic%5D/SMU-23-0008%20%5BMalaysia%20Airlines%5D/SMU-23-0008%20%5BMalaysia%20Airlines%5D.pdf?CT=1686549132544&OR=ItemsView |
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| Institution: | Singapore Management University |
| Language: | English |