Rebranding of all soled out, a sports specialty store

This action research aims to address the issue of All Soled Outs confused brand identity. For years since its inception in 2009, the store struggled to remain afloat due to conflicting strategies in merchandise, promotion and message. Fast forward to 2015, it is high time that the store be given an...

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Bibliographic Details
Main Author: Comendador, Maria Roanne C.
Format: text
Language:English
Published: Animo Repository 2017
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5791
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Institution: De La Salle University
Language: English