Rebranding of all soled out, a sports specialty store
This action research aims to address the issue of All Soled Outs confused brand identity. For years since its inception in 2009, the store struggled to remain afloat due to conflicting strategies in merchandise, promotion and message. Fast forward to 2015, it is high time that the store be given an...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2017
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5791 |
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| Institution: | De La Salle University |
| Language: | English |