Rebranding of all soled out, a sports specialty store

This action research aims to address the issue of All Soled Outs confused brand identity. For years since its inception in 2009, the store struggled to remain afloat due to conflicting strategies in merchandise, promotion and message. Fast forward to 2015, it is high time that the store be given an...

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Main Author: Comendador, Maria Roanne C.
Format: text
Language:English
Published: Animo Repository 2017
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Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5791
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_masteral-12629
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spelling oai:animorepository.dlsu.edu.ph:etd_masteral-126292024-07-31T05:43:34Z Rebranding of all soled out, a sports specialty store Comendador, Maria Roanne C. This action research aims to address the issue of All Soled Outs confused brand identity. For years since its inception in 2009, the store struggled to remain afloat due to conflicting strategies in merchandise, promotion and message. Fast forward to 2015, it is high time that the store be given an ultimatum on how it will survive. Since the store has been bleeding each year, the plan on how to turn things around for All Soled Out has become a tall order. This action research made use of methodologies and tools to help address the issue. Action Research Cycle, ORJI Cycle and Ladder of inference are some of the tools my team and I utilized to help spark collaboration. A major overhaul was needed for All Soled out, and the team agreed to use Kurt Lewins change management model to help set the sail of the store to a new direction. My team and I used the 7 Ps of Marketing as our conceptual framework. Initially, for cycle 1 we used the 4 Ps of Marketing. However, upon recognizing the results of our research, the team decided to utilize the additional 3 Ps, putting more emphasis on (add P) People and Physical Evidence. Due to the urgency and high demands of change that need to happen, the intervention through rebranding proved to be the key to solve the confused identity of All Soled Out. 2017-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_masteral/5791 Master's Theses English Animo Repository Organizational change Organizational effectiveness
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Organizational change
Organizational effectiveness
spellingShingle Organizational change
Organizational effectiveness
Comendador, Maria Roanne C.
Rebranding of all soled out, a sports specialty store
description This action research aims to address the issue of All Soled Outs confused brand identity. For years since its inception in 2009, the store struggled to remain afloat due to conflicting strategies in merchandise, promotion and message. Fast forward to 2015, it is high time that the store be given an ultimatum on how it will survive. Since the store has been bleeding each year, the plan on how to turn things around for All Soled Out has become a tall order. This action research made use of methodologies and tools to help address the issue. Action Research Cycle, ORJI Cycle and Ladder of inference are some of the tools my team and I utilized to help spark collaboration. A major overhaul was needed for All Soled out, and the team agreed to use Kurt Lewins change management model to help set the sail of the store to a new direction. My team and I used the 7 Ps of Marketing as our conceptual framework. Initially, for cycle 1 we used the 4 Ps of Marketing. However, upon recognizing the results of our research, the team decided to utilize the additional 3 Ps, putting more emphasis on (add P) People and Physical Evidence. Due to the urgency and high demands of change that need to happen, the intervention through rebranding proved to be the key to solve the confused identity of All Soled Out.
format text
author Comendador, Maria Roanne C.
author_facet Comendador, Maria Roanne C.
author_sort Comendador, Maria Roanne C.
title Rebranding of all soled out, a sports specialty store
title_short Rebranding of all soled out, a sports specialty store
title_full Rebranding of all soled out, a sports specialty store
title_fullStr Rebranding of all soled out, a sports specialty store
title_full_unstemmed Rebranding of all soled out, a sports specialty store
title_sort rebranding of all soled out, a sports specialty store
publisher Animo Repository
publishDate 2017
url https://animorepository.dlsu.edu.ph/etd_masteral/5791
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