Greenpac: The challenges of keeping it ‘green’

Greenpac: The challenges of keeping it ‘green’

‘Greenpac’ – a Singapore-based company, offering green, innovative, packaging solutions to clients. Under the leadership of its founder and CEO, Susan Chong, Greenpac has positioned itself as a company that offers unique, customised solutions to its clients. It focuses mainly on design and innovatio...

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Bibliographic Details
Main Authors: NARASIMHALU, Arcot Desai, KOHLI, Sanjana
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Innovation
SMEs
Small/medium-sized enterprises
design and innovation
design
market entry strategy
client solutions
new product development
adoption
commercial viability
costing
Business Administration, Management, and Operations
Entrepreneurial and Small Business Operations
Strategic Management Policy
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/107
https://cmp.smu.edu.sg/case/2231
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/107
https://cmp.smu.edu.sg/case/2231

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