Greenpac: The challenges of keeping it ‘green’

• Main Authors: NARASIMHALU, Arcot Desai, KOHLI, Sanjana
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Innovation; SMEs; Small/medium-sized enterprises; design and innovation; design; market entry strategy; client solutions; new product development; adoption; commercial viability; costing; Business Administration, Management, and Operations; Entrepreneurial and Small Business Operations; Strategic Management Policy; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/107; https://cmp.smu.edu.sg/case/2231
• Institution: Singapore Management University

‘Greenpac’ – a Singapore-based company, offering green, innovative, packaging solutions to clients. Under the leadership of its founder and CEO, Susan Chong, Greenpac has positioned itself as a company that offers unique, customised solutions to its clients. It focuses mainly on design and innovatio...