Disruption in the air: Surf Air’s all-you-can fly business model

Disruption in the air: Surf Air’s all-you-can fly business model

This case is set in July 2013, shortly after the launch of Surf Air, an all-you-can-fly subscription airline based in California. Wade Eyerly, the CEO of Surf Air, has to decide if the business model is sustainable, and also if Surf Air could be expanded to other locations. Three directional trends...

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Bibliographic Details
Main Authors: REDDY, Srinivas, LOW, Joyce M. W., WONG, Adina
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Airlines
Surf Air
innovation
business models
value proposition
customer lifetime value
Marketing
Operations and Supply Chain Management
Strategic Management Policy
Transportation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/116
https://cmp.smu.edu.sg/case/2121
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/116
https://cmp.smu.edu.sg/case/2121

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