Disruption in the air: Surf Air’s all-you-can fly business model
This case is set in July 2013, shortly after the launch of Surf Air, an all-you-can-fly subscription airline based in California. Wade Eyerly, the CEO of Surf Air, has to decide if the business model is sustainable, and also if Surf Air could be expanded to other locations. Three directional trends...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/116 https://cmp.smu.edu.sg/case/2121 |
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| Institution: | Singapore Management University |
| Language: | English |
