Bettr Barista: A shot at better lives

Bettr Barista: A shot at better lives

This chapter presents a case study in which Pamela Chng, the founder of Singapore-based Bettr Barista (BB), believes that a workplace cannot exist aloof from society's challenges and that companies need to be accountable for their contribution to society. The enterprise offers a four-month-long...

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Bibliographic Details
Main Authors: WANG, Heli, MITTAL, Sheetal, LAI, Adeline Natalia Sue Yi
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Sustainable competitive advantage
Social entrepreneurship
Resource-based strategy
Value proposition
Differentiation strategy
Business models
Entrepreneurial and Small Business Operations
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7171
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8170/viewcontent/BettrBarista_2021_av.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/7171
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8170/viewcontent/BettrBarista_2021_av.pdf

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