Bettr Barista: A shot at better lives

• Main Authors: WANG, Heli, MITTAL, Sheetal, LAI, Adeline Natalia Sue Yi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: Sustainable competitive advantage; Social entrepreneurship; Resource-based strategy; Value proposition; Differentiation strategy; Business models; Entrepreneurial and Small Business Operations; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7171; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8170/viewcontent/BettrBarista_2021_av.pdf
• Institution: Singapore Management University

This chapter presents a case study in which Pamela Chng, the founder of Singapore-based Bettr Barista (BB), believes that a workplace cannot exist aloof from society's challenges and that companies need to be accountable for their contribution to society. The enterprise offers a four-month-long...