Coca-Cola’s ‘eKOCool’ Solar Cooler: Innovation to empower women retailers in rural India

• Main Authors: REDDY, Srinivas K., JOSHI, Havovi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: India; Innovation; bottom-of-the-pyramid; CSR; corporate social responsibility; marketing; rural; channels; distribution; cost-benefit; empowerment; women in entrepreneurship; sustainability; solar power; renewables; impact; value chain; rural development; business development; Asian Studies; Business Law, Public Responsibility, and Ethics; Marketing; Operations and Supply Chain Management; Strategic Management Policy; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/141; https://cmp.smu.edu.sg/case/1981
• Institution: Singapore Management University

In 2011, Coca-Cola India recognised the opportunity to access the rural and remote markets of India in a more effective manner by launching the ‘eKOCool’, a solar power operated cooler. This innovation had the potential to expand the hitherto underserved and hard to penetrate Indian rural market, an...