Unilever Vietnam: A one-rinse revolution towards a sustainable future (B)

Part B of this case series takes place in December 2008, a little more than a year following the events of part A. Although significant progress has been made since then, the Comfort One Rinse range has not yet reached 50% market penetration… though neither has Downy. The biggest obstacle is rural a...

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Bibliographic Details
Main Authors: REDDY, Srinivas, DULA, Christopher, WONG, Adina
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/97
https://cmp.smu.edu.sg/case/3301
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Institution: Singapore Management University
Language: English