Gillette’s “Shave India Movement”: Razor sharp against the stubble (A)

Gillette’s “Shave India Movement”: Razor sharp against the stubble (A)

Case A begins in April 2010, where Sharat Verma, the Brand Manager for Gillette India, reflects on the solutions that were developed to overcome stagnant growth in their men’s grooming segment – specifically Mach3 razors. The product was unsuitably priced to the market and suffered from poor availab...

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Bibliographic Details
Main Authors: REDDY, Srinivas K., DULA, Christopher
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Frugal Innovation
Bottom of the Pyramid
Diffusion of Innovation
Innovation
Consumer Adoption
Consumer Adoption Process
Technological Innovation
Segmenting and Positioning
Market Segmentation
Positioning
Opinion Leader
Communication
Advertising
Channels
Distribution
Price-Based Costing
Price Point Alignment
Value Proposition
Advertising and Promotion Management
Business Administration, Management, and Operations
International Business
Marketing
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/62
https://cmp.smu.edu.sg/case/2191
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/62
https://cmp.smu.edu.sg/case/2191

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