Technical Note: What is Marketing?

Technical Note: What is Marketing?

In the span of half a century, Singapore’s healthcare system had undergone a major transformation along with the country’s economic growth. From a developing nation plagued with tropical communicable diseases and malnutrition in the 1960s, Singapore had progressed significantly to become the second-...

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Bibliographic Details
Main Author: KUMAR, Nirmalya
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Customers
Profitability
Brand positioning
Promotions
Advertising
Consumer marketing
Health Information Technology
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/358
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0021%20%5BMarketing%20N%5D/SMU-20-0021%20%5BMarketing%20N%5D.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/358
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0021%20%5BMarketing%20N%5D/SMU-20-0021%20%5BMarketing%20N%5D.pdf

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