Technical Note: What is Marketing?
In the span of half a century, Singapore’s healthcare system had undergone a major transformation along with the country’s economic growth. From a developing nation plagued with tropical communicable diseases and malnutrition in the 1960s, Singapore had progressed significantly to become the second-...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/358 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0021%20%5BMarketing%20N%5D/SMU-20-0021%20%5BMarketing%20N%5D.pdf |
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| Institution: | Singapore Management University |
| Language: | English |