Technology selection and commitment in new product development: The role of uncertainty and design flexibility
Selecting the right technologies to incorporate in new products is a particularly challenging aspect of new product definition and development. While newer advanced technologies may offer improved performance, they also make the product development process more risky and challenging. In this paper,...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2002
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5106 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6105/viewcontent/mnsc_2E48_2E3_2E313_2E7728.pdf |
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| Institution: | Singapore Management University |
| Language: | English |