Gillette’s “Shave India Movement”: Razor sharp against the stubble (A)
Case A begins in April 2010, where Sharat Verma, the Brand Manager for Gillette India, reflects on the solutions that were developed to overcome stagnant growth in their men’s grooming segment – specifically Mach3 razors. The product was unsuitably priced to the market and suffered from poor availab...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2013
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/62 https://cmp.smu.edu.sg/case/2191 |
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| Institution: | Singapore Management University |
| Language: | English |