Cardpe: Assessing the market potential in a dynamic payments ecosystem in India

Cardpe: Assessing the market potential in a dynamic payments ecosystem in India

Set in December 2016, the case follows Sumeet Mehta, CEO of Cardpe Services Private Ltd, a fintech startup established to tap into the gap that existed in the payments acceptance infrastructure in India. Cardpe was all set to launch a mobile Point-of-Sale (mPOS) device – a wireless handheld integra...

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Bibliographic Details
Main Authors: SINDHWANI, Saumya, APPASAMY, Lakshmi
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Fintech
Payment Systems
Inclusive Payment Systems
Product/Innovation Adoption
Product Perception
Consumer Behaviour
Go-to-Market
Launch Dilemma
Market Analysis
Marketing
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/200
https://cmp.smu.edu.sg/case/1911
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/200
https://cmp.smu.edu.sg/case/1911

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