Cardpe: Assessing the market potential in a dynamic payments ecosystem in India

• Main Authors: SINDHWANI, Saumya, APPASAMY, Lakshmi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Fintech; Payment Systems; Inclusive Payment Systems; Product/Innovation Adoption; Product Perception; Consumer Behaviour; Go-to-Market; Launch Dilemma; Market Analysis; Marketing; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/200; https://cmp.smu.edu.sg/case/1911
• Institution: Singapore Management University

Set in December 2016, the case follows Sumeet Mehta, CEO of Cardpe Services Private Ltd, a fintech startup established to tap into the gap that existed in the payments acceptance infrastructure in India. Cardpe was all set to launch a mobile Point-of-Sale (mPOS) device – a wireless handheld integra...