Lembu Dairy: Beyond milk

It is July 2015, and Lembu Dairy, the fourth largest dairy producer in Malaysia, faces stiff competition in its retail production business. Although it performs well the in wholesale milk trade, it lacks its rivals’ extensive and long-standing marketing prowess. Patrick Heng Meng Loh, a seasoned inv...

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Bibliographic Details
Main Authors: LOH, Patrick, FAN, Terence P. C.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/152
https://cmp.smu.edu.sg/case/2401
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Institution: Singapore Management University
Language: English