Lembu Dairy: Beyond milk
It is July 2015, and Lembu Dairy, the fourth largest dairy producer in Malaysia, faces stiff competition in its retail production business. Although it performs well the in wholesale milk trade, it lacks its rivals’ extensive and long-standing marketing prowess. Patrick Heng Meng Loh, a seasoned inv...
Saved in:
Main Authors: | LOH, Patrick, FAN, Terence P. C. |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2016
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/152 https://cmp.smu.edu.sg/case/2401 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Similar Items
-
The role of networking alliances in information acquisition and its implications for new product performance
by: Soh, P.-H.
Published: (2013) -
A preliminary study on the current status of New Product Development in Singapore
by: Loh, H.T., et al.
Published: (2014) -
Dodla Dairy: Churning the business of milk in India
by: REDDY, Srinivas, et al.
Published: (2014) -
Factors impeding efforts towards self-sufficiency in local milk production
by: Dimaculangan, Joel, et al.
Published: (1986) -
National culture and R&D and marketing integration mechanisms in new product development: A cross-cultural study between Singapore and New Zealand
by: Garrett, T.C., et al.
Published: (2014)