Pricing Strategies and Production Capacity of Buffalo Dairy Hub: Key Determinants of Reseller Customer Experience Amid Covid-19

Pricing Strategies and Production Capacity of Buffalo Dairy Hub: Key Determinants of Reseller Customer Experience Amid Covid-19

This study focused on the twenty resellers of buffalo dairy products in the Philippines amid the COVID-19 pandemic. It aims to discover the pivotal factors impacting resellers’ customer experience. We investigated how pricing strategies impact reseller customer experience and retention during the CO...

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Bibliographic Details
Main Authors: De Gracia, Estephanie B, Triviño, Jyro B
Format: text
Published: Archīum Ateneo 2024
Subjects:
customer experience
business continuity
pricing strategy
buffalo dairy products
Covid-19
Business
Business Administration, Management, and Operations
Entrepreneurial and Small Business Operations
Online Access:https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/42
https://archium.ateneo.edu/context/leadership-and-strategy-faculty-pubs/article/1041/viewcontent/6_Pricing_Strategies_and_Production_Capacity_of_Buffalo_Dairy_Hub_Key_Determinants_of_Reseller_Customer_Experience_Amid_COVID_19.pdf
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Institution: Ateneo De Manila University

Internet

https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/42
https://archium.ateneo.edu/context/leadership-and-strategy-faculty-pubs/article/1041/viewcontent/6_Pricing_Strategies_and_Production_Capacity_of_Buffalo_Dairy_Hub_Key_Determinants_of_Reseller_Customer_Experience_Amid_COVID_19.pdf

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