Pricing Strategies and Production Capacity of Buffalo Dairy Hub: Key Determinants of Reseller Customer Experience Amid Covid-19
This study focused on the twenty resellers of buffalo dairy products in the Philippines amid the COVID-19 pandemic. It aims to discover the pivotal factors impacting resellers’ customer experience. We investigated how pricing strategies impact reseller customer experience and retention during the CO...
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Main Authors: | De Gracia, Estephanie B, Triviño, Jyro B |
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Format: | text |
Published: |
Archīum Ateneo
2024
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Subjects: | |
Online Access: | https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/42 https://archium.ateneo.edu/context/leadership-and-strategy-faculty-pubs/article/1041/viewcontent/6_Pricing_Strategies_and_Production_Capacity_of_Buffalo_Dairy_Hub_Key_Determinants_of_Reseller_Customer_Experience_Amid_COVID_19.pdf |
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Institution: | Ateneo De Manila University |
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