Pricing Strategies and Production Capacity of Buffalo Dairy Hub: Key Determinants of Reseller Customer Experience Amid Covid-19

• Main Authors: De Gracia, Estephanie B, Triviño, Jyro B
• Format: text
• Published: Archīum Ateneo 2024
• Subjects: customer experience; business continuity; pricing strategy; buffalo dairy products; Covid-19; Business; Business Administration, Management, and Operations; Entrepreneurial and Small Business Operations
• Online Access: https://archium.ateneo.edu/leadership-and-strategy-faculty-pubs/42; https://archium.ateneo.edu/context/leadership-and-strategy-faculty-pubs/article/1041/viewcontent/6_Pricing_Strategies_and_Production_Capacity_of_Buffalo_Dairy_Hub_Key_Determinants_of_Reseller_Customer_Experience_Amid_COVID_19.pdf
• Institution: Ateneo De Manila University

This study focused on the twenty resellers of buffalo dairy products in the Philippines amid the COVID-19 pandemic. It aims to discover the pivotal factors impacting resellers’ customer experience. We investigated how pricing strategies impact reseller customer experience and retention during the CO...