MatchMove: Business model evolution

• Main Authors: TSCHANG, Ted, Wong, Adina
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Online gaming; e-commerce; innovation; business models; value proposition; Asia markets; Asian Studies; Entrepreneurial and Small Business Operations; Strategic Management Policy; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/158; https://cmp.smu.edu.sg/case/2471
• Institution: Singapore Management University

In early 2009, Shailesh Naik founded MatchMove, a Singapore-based online entertainment service provider. Naik and his business partner had identified a gap in the Asian online gaming market and their vision was to plug this gap with a company-specific platform that incorporated casual gaming, social...