UltraRope: Crafting a go-to-market strategy for Kone’s innovative ‘UltraRope’ hoisting cable

• Main Authors: LINDBERG-REPO, Kirsti, SINDHWANI, Saumya, DULA, Christopher
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Innovation; incremental innovation; competitive advantage; organisational alignment; organisational culture; go-to market strategy; Organizational Behavior and Theory; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/165; https://cmp.smu.edu.sg/case/3281
• Institution: Singapore Management University

In any industry, companies must keep their mission, vision and values as the guiding aspects, as well as the determinants, of their market position. Kone, one of the global leaders in the elevator and escalator industry, was founded in 1910. Kone has always held the core belief that the elevator use...