UltraRope: Crafting a go-to-market strategy for Kone’s innovative ‘UltraRope’ hoisting cable
In any industry, companies must keep their mission, vision and values as the guiding aspects, as well as the determinants, of their market position. Kone, one of the global leaders in the elevator and escalator industry, was founded in 1910. Kone has always held the core belief that the elevator use...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/165 https://cmp.smu.edu.sg/case/3281 |
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| Institution: | Singapore Management University |
| Language: | English |