The Prysmian Group: Strategy in Asia Pacific

• Main Authors: VENZIN, Markus, BARDOLET, David, ZERRILLO, Philip C., CHAN, Chi Wei
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Strategy; customer centric; change management; leadership; culture; Asian Studies; International Business; Leadership Studies
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/182; https://cmp.smu.edu.sg/case/3141
• Institution: Singapore Management University

Luigi Migliorini, CEO of Prysmian China, Frederic Grosse, CEO of Prysmian ASEAN and Frederick Persson, CEO of Prysmian Australia & New Zealand were discussing ways of increasing business in APAC. Prysmian is seeking to make the APAC region a second home market for the group. Previously, the APAC...