Prysmian Group in Asia Pacific: Implementing strategy

Prysmian Group in Asia Pacific: Implementing strategy

The Prysmian Group is a leading global cable manufacturer based in Milan, Italy. Although dominant in Europe and other areas, it has been struggling to improve its market share in the Asia Pacific region. Its competitors are small family-owned businesses that operate within their individual countrie...

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Bibliographic Details
Main Authors: VENZIN, Markus, BARDOLET, David, ZERRILLO, Philip C., CHAN, Chi Wei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Transformation
customer centric
strategy implementation
change management
leadership
culture
Asian Studies
International Business
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/181
https://cmp.smu.edu.sg/case/2701
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/181
https://cmp.smu.edu.sg/case/2701

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