Prysmian Group in Asia Pacific: Implementing strategy
The Prysmian Group is a leading global cable manufacturer based in Milan, Italy. Although dominant in Europe and other areas, it has been struggling to improve its market share in the Asia Pacific region. Its competitors are small family-owned businesses that operate within their individual countrie...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/181 https://cmp.smu.edu.sg/case/2701 |
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| Institution: | Singapore Management University |
| Language: | English |